Elwick Place
Elwick Place The vision was to inspire a large footfall to Elwick Place – a development comprising the first ever new-built Picturehouse cinema, retail/restaurant units, a 24 hour gym, a Travelodge hotel and Elwick Place Piazza (a brand new outdoor event space). The brief was to engage the people of Ashford and surrounding areas to see Elwick Place as a premier hotspot for leisure activities. The messages had be positive, vibrant and inclusive so people felt that Elwick place has something for everyone and is a place where they can party, get involved and relax. [cl_column_inner width="1/4" css_style="padding-top:0|padding-bottom:"] Client Ashford Borough Council [cl_column_inner width="3/4" css_style="padding-top:0|padding-bottom:0|margin-right:|margin-bottom:0|margin-left:|border-top-width:|border-right-width:|border-bottom-width:|border-left-width:|padding-right:|padding-left:"] Deliverables Brand guidelines, full brand toolkit, and web design (with super and sticky navigation examples) [cl_column width="1/2" css_style="padding-top:0|padding-bottom:40px"][cl_column width="1/2" css_style="padding-top:|padding-bottom:40px|margin-top:|padding-left:|margin-bottom:|margin-right:|margin-left:|border-top-width:|border-right-width:|border-bottom-width:|border-left-width:|padding-right:"][cl_column width="1/2" css_style="padding-top:0|padding-bottom:40px"] Inspiration The brand is inspired by the heritage of the Letraset font foundry in Ashford, as well as its major transport links via rail, sea and land The curvature of the line work that guides the viewer to [...]
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