AXA London & Liverpool FC

The brief was to design a space that brings alive the AXA brand, strategy and partnership with Liverpool FC. 


AXA London


An immersive breakout area within AXA London’s head office. The space needed to promote diversity, inclusion and be a safe space for the AXA team.

LFC immersive elements

The overall look and feel was constructed to reflect the AXA ‘Know You Can’ branding which represents an empowering, confident and strong self-belief.

I wanted to capture the Kop stadium magic to create a space that expressed AXA’s shared values with Liverpool FC, and inspired the AXA business. Reminding them that they can achieve anything as a team with a Know You Can attitude.

AXA / LFC Official Principal Partner
"We want to build a team that's invincible." Bill Shankly
Bring your unique to the game. One AXA – One Liverpool FC
AXA / LFC branded coffee area